In my role overseeing Brand & Creative at eugenie, I led the concept, planning, and execution of the brand’s five-year anniversary celebration, transforming eugenie’s retail space into an immersive environment that reflected the brand’s growth and community over the past five years. I managed all aspects of the event from initial concept through on-site execution, including creative direction, vendor management, floorplan design and spatial planning, production coordination, guest gifting, and overall event operations. Every touchpoint of the celebration, from the DJ and photographer to the bar, florals, dessert display, photobooth, interiors, and guest takeaways, was produced in collaboration with Detroit-based vendors, artists, and makers and designed around a shared palette and visual direction.

I also directed the development of two limited-edition anniversary products launched for the event in collaboration with Detroit Rose and ELOI, two of eugenie’s earliest brand partners. For the eugenie x ELOI Anniversary Scarf, I developed the creative direction and visual moodboard that shaped the final pattern and color palette, and designed the packaging and label system as an extension of the anniversary identity.