I worked closely with the owner of Margot, originally “Shop & Stay” in Charlevoix, to shape the brand from the ground up. The focus was on creating something that felt timeless, approachable, and true to the spirit of the space.

I led the brand identity, including logo and supporting collateral, and designed and developed a website that was simple, intuitive, and easy to navigate.

After a change in ownership, Margot shifted to “The Shop” and relocated to a stone cottage just behind Elk Rapids Antiques. The website was updated to reflect the new direction, removing the accommodations and refocusing on retail.